Mike Stewart Writes

Here are some email subject lines I brainstormed using a template of 30 styles.

The styles are numbered #1-#30

Just for fun I stuck with one niche: dogs

#1: What’s the connection?

• Sewing kits & Puppies
• K9s & K1 Fighters
• Popsicles & Chicken

#2: Best [thing] + [specific time]

• Best Path for early mornings
• Best leash for hiking
• Best day for a Bath

#3: [Common thing] + warning

• Ice Cube Warning
• Squeaky Toy Warning
• Puppy Gate Warning

#4: Skewering sacred cows

• The Great E-Collar Lie
• The Ice Cube Hoax
• The Problem with Kennel Training 

#5: Story

• 41 days after going missing, dog makes it home
• He went from child counselor to dog counselor 
• Their dog had never barked before this

#6: [Quick/Easy Tip] + [Desired Benefit]

• A quick trick to stop pups from biting
• An easy way to reduce stop scratching
• A fast solution to summer shedding woes

#7.A: [Weird Mechanism] + [Desired Benefit]

• Kitchen gloves are great for summer shedding

#7.B: [Desired Benefit] + [Weird Mechanism]

• Softer fur with boiled eggs

#8: Borrowed celebrity

• Ryan Reynolds taught his dog what?!
• What happened to Taylor’s puppy?

#9: [Problem]? + [Hint at Solution]

• Dog still peeing in the house? Try this
• Pup won’t stop pulling? Try this

#10: “Power-Up Mushroom”

• Make walking your pup easier
• Grooming made easier

#11: Warning/Alert

• Warning: Tick Season is Back!
• Alert: 4th of July is terror for pets

#12: [Common Thing] to avoid

• A common dog treat to avoid
• A common punishment to avoid

#13: [Benefit or Pain] + [Target Market]

• What every German Shepherd owner needs
• The best food harnesses for small dogs

#14: Guaranteed plan for (opposite of goal) (step-by-step

blueprint)

• The perfect plan to increase barking (step-by-step blueprint)
• The perfect way to get bit (step-by-step instructions)

#15: How to [Achieve Desired Benefit]

• How to take your dog on a plane
• How to avoid separation anxiety
• Do this to reduce jumping dogs

#16: How to [Avoid Undesired Benefit]

• How to avoid a house full of pet fur
• How to save on dog treats

#17: Ask a question

• Which dogs are great for kids?
• Where can we take our pets on holiday?
• Are pet cafes really safe?

#18: Lists

• 3 tricks to increase obedience
• 7 ways to bond with a new puppy
• 6 easy ways to dog-proof an apartment

#19: News/Trending topics

• Whitehouse dog bites again?!
• Preparing pets for the eclipse
• How would your pets vote?

#20: Is [THING] evil?

• Are e-collars evil?
• Is kennel training cruel?
• Are muzzles evil?

#21: Friend-to-Friend

• You might already know
• Got a sec?
• Where’d ya go?

#22: Curiosity

• Sharing a bed with your pet? Be careful…
• Will your pet ever forgive you?
• Still using pee pads? uh-oh

#23: Inclusion/Exclusion

• What every dalmatian owner needs to know
• How to have a dog with a 9-5 job

#24: Speedy solutions

• 10-minute walks to burn that puppy energy
• Improve your dog’s behavior in 5 minutes
• Stop your pet from pulling in 3 seconds

#25: Be controversial

• Are all collars cruel?
• Is the government tracking your pet?
• Is canned dog feed deadly?

#26: [Desired Benefit] WITHOUT [Typical Process/Hassle]

• Travel with your fur-baby – without the headaches
• Puppy-proof your home – without breaking the bank 

#27: Important/Intriguing thing no one is talking about

• Aggressive dog training technique no one is talking about
• The best leash no one is talking about

#28: Urgency

• Last call
• Only 3 spots left
• Before it’s too late

#29: Word Pictures

• There goes your new sofa
• How Fido smells after rolling around in who-knows-what

#30: [One Specific Thing] = [BIG RESULTS]

• One command = perfect reaction
• One lesson = no more barking